Bealls, a long-established American retail chain, is venturing into digital payments by enabling customers to pay with cryptocurrencies in all its 660 stores across 22 states.
The move occurs through a partnership with Flexa, a digital payments platform, signalling one of the largest planned rollouts of in-store crypto payments in the United States.
The retailer will use Flexa Payments to accept over 99 cryptocurrencies, including popular memecoins and stablecoins, from more than 300 supported digital wallets. The launch coincides with Bealls’ 110th anniversary, emphasising the company’s aim to combine its long history with forward-looking innovation.
Bealls’ Chairman and CEO, Matt Beall, stated the company views digital currencies as a vital part of the future of commerce. “Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years,” he said.
The partnership reflects a wider trend in the retail sector as more firms explore ways to incorporate crypto payments. Not less than 16% of Americans have already made at least one purchase using crypto, according to a published study conducted by Carat Global Platform.
Over half of people surveyed expressed interest in using crypto for online transactions, while a third wanted to spend it in physical stores. Nevertheless, 25% of users highlighted that the lack of merchant acceptance remains a significant barrier to broader adoption.
Trevor Filter, cofounder of Flexa, called cryptocurrency payments “the most important payments technology evolution the world has ever seen.” According to the company, around 65 million adults in the United States, about 25% of the population, own some form of cryptocurrency as of early 2025.
Bealls joins other major organisations adopting digital payments. In June, Shopify announced that merchants can now accept USDC stablecoin payments via Shopify Payments. Similarly, real estate firm Opendoor recently made it known to the public of its plans to accept Bitcoin and other cryptocurrencies for home purchases.
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