Story Foundation announced on September 22, 2025, that it plans to buy up to $7 million of IP Strategy (Nasdaq: IPST) common stock through open market transactions.
According to the press release, the foundation stated that the stock is undervalued and wants to show confidence in the company’s future. Matt Shaw, Director at Story Foundation, said, “Our planned purchase of IP Strategy’s common stock reflects both confidence in the company’s future and support for broadening access to the $80 trillion IP economy.”
The purchase comes after IP Strategy completed a special stockholder meeting on September 18, where shareholders approved all proposals related to its private placement financing. During the same time period, the company rebranded from Heritage Distilling Holding Company, Inc., and updated its Nasdaq ticker to IPST.
With over 53 million $IP tokens in its treasury, valued at around $731 million as of September 21, the company believes it is well-positioned to bring public investors exposure to its digital assets. Story Foundation said its purchase is strategic and shows a long-term commitment to the company’s mission.
Meanwhile, IP Strategy’s stock was trading at just 0.35 times its net asset value, according to Story Foundation. The foundation said the purchase will signal to public investors the value of the $IP tokens held by the company.
This move allows investors to gain indirect exposure to the $IP ecosystem without buying tokens directly. Story Foundation described the purchase as both an investment and a way to support transparency in the market.
Notably, the September 18 stockholder meeting also approved a $223.8 million private placement, eliminated $19.3 million of debt, increased authorized shares by 500 million, and authorized a potential reverse stock split.
The company said these steps strengthen its capital structure and endorse a new growth plan. Story Foundation’s initiative reflects a growing trend where crypto projects work with public markets to bring digital assets to traditional investors.
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